INFORMATION WE COLLECT AND WHY WE COLLECT IT
Personally Identifiable Information
Personally identifiable information is information that you voluntarily provide to us and which personally identifies you, such as your name, phone number, physical address, and any other data or information that would allow someone to personally identify you. We collect personally identifiable information in order to supply you with the products or services you request, process payment, communicate with you and comply with any laws applicable to us. To make a purchase, we require you to supply us with personally identifiable information. If you supply us with personally identifiable information, you may later access, update, and modify any inaccuracies. Please note that we generally keep a copy of the previous personally identifiable information for our records. If you would like to review or change your personally identifiable information, you may do so at any time by accessing your account through the MY ACCOUNT link located at the top of each page. You may also choose not to provide personally identifiable information at the point of collection; however, you will not be able to purchase products. In some areas of the Site, you may have the ability to post or publish personally identifiable information. You should take care and avoid posting or publishing personally identifiable information.
Non-Personally Identifiable Information
Non-personally identifiable information is information that you voluntarily provide to us or which we collect electronically, but which does not personally identify you. We collect non-personally identifiable information in order to operate, develop and improve the Site, its functionality and our products and services. We collect non-personally identifiable information in order to provide you with personalized recommendations for products advertised on or sold through the Site. Non-personally identifiable information is collected in the aggregate to, among other things, determine the total number of users of the Site, prepare utilization reports, diagnose and correct compatibility problems or other problems with the Site and perform statistical analysis to enable us to build a higher quality, more useful online service. We may also collect non-personally identifiable information to perform statistical analysis of user behavior and characteristics in order to measure interest in and use of the various aspects of the Site. By supplementing our records, this information helps us learn things like user preferences, popular search categories, click-through rates, what kinds of offers users like to see and in general, how to improve the functionality and relevancy of the Site. To register for an account, we require you to supply us with your email address. Your email address does not personally identify you, but is a means for us to contact you. You may later access, update and modify any inaccuracies by accessing your account through the MY ACCOUNT link located at the top of each page. Please note, we generally keep a copy of your previous email address(es) for our records. You may also choose not to provide us with your email address; however you will not be able to create an account or purchase products. Whenever you visit the Site, non-personally identifiable information, such as navigational and clickstream data maybe be automatically collected. As you browse, we may install cookies (tiny text files stored on your computer which record your preferences) in your browser. Cookies do not harm your computer and they do not contain any personally identifiable information. You must accept cookies to shop through the Site. You can erase or block cookies from your computer if you want to, but the Site may not work correctly or at all if you set your browser not to accept cookies.
DISCLOSURE OF INFORMATION
PROTECTION OF INFORMATION WE COLLECT
We offer secure web pages to collect certain kinds of user information and we store certain kinds of data in encrypted form. We follow reasonable technical and management practices to help protect the confidentiality, security and integrity of data stored on our system. While no computer system is completely secure, we believe the measures implemented by our Site reduce the likelihood of security problems to a level appropriate to the type of data involved. Our servers use Secure Sockets Layer (SSL) and encryption technology that works with Microsoft Internet Explorer, Firefox and Safari browsers, with the objective that only we can read a customer's personally identifiable information that the customer submits to us. We employ physical, electronic and procedural safeguards in connection with the collection, storage and disclosure of any personally identifiable information.
We generally keep user data on our server or in our archives for as long as we reasonably need it. We may alter this practice according to changing requirements. For example, we may delete some data if needed to free up storage space. We may keep other data for longer periods if the law requires it. In addition, information posted in a public forum could stay in the public domain indefinitely.
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